In "The Day" it was fun to sit down in front of the Newhart show and everyone would have to take a drink everytime someone on the show said "Hi Bob!"
I felt the same thing at the Mobile Gaming Insider conference in Santa Monica when it came to the term "Discovery". The bane of everyone's existance right now is getting their app/game/content in front of the customer. This is not a new situation, but it's really hurting everyone across the board....
Comments? Any new solutions one can look at rather than build your own D2C solutions?